Proposals & Quotes

Free Web Design Proposal Template (PDF)

A web design and development proposal is a specialized business proposal for a website or app build — it breaks the project into phases, sets a revision policy, and separates one-time build costs from any ongoing hosting or maintenance.

When to use it

Use this when pitching a web design, development, or app project specifically — it covers the details a generic proposal skips, like how many rounds of revisions are included and who owns the final files and code once the project wraps.

What's typically included

• Project summary
• Project phases (discovery, design, development, QA/launch)
• Deliverables
• Revision policy
• Investment and payment schedule
• Hosting and maintenance terms
• Ownership of final files
• Governing law

How to fill it in

• Edit the pricing table's phases (design, development, QA & launch) to match your own project breakdown and rates rather than leaving the example figures in place.
• State the number of revision rounds included explicitly — unlimited-revisions scope creep is one of the most common sources of friction on web projects, and a stated number heads it off.
• Be clear about hosting and maintenance: say whether it's included, billed separately, or not offered at all, so a client doesn't assume ongoing support that was never quoted.

This template is a general starting point, not legal advice — customize it and have it reviewed for your situation.

Frequently asked questions

Who owns the website code and design files once the project is done?

That's set by the ownership section of this proposal — typically, final files and code transfer to the client upon full payment, while the developer keeps the right to reuse general tools, frameworks, and techniques. Edit this section to match what you actually intend.

Is an electronically signed proposal enough to start a web project?

Yes — an electronic signature is legally binding under the U.S. ESIGN Act and state UETA laws, and once both sides sign, this document functions as your contract for the engagement.

What if the client wants more revisions than the proposal includes?

This template doesn't auto-calculate overage charges — state your hourly or per-round rate for additional revisions in the revision-policy section so it's agreed on upfront rather than negotiated mid-project.